Digital Media Consulting
Are you an advertiser looking to bring your programmatic buying in house? Are you a publisher that is interested in generating more revenue via Private Deals? Perhaps you are an ad tech platform that needs guidance on demand side or supply side strategy. We can help! We know how to get it done and who to work with.
Digital Marketing Services
From the very beginning, digital marketing has been a direct response mechanism with the added value of brand advertising. Not the other way around. We have been generating revenue via search marketing since day one and have profitably spent millions in advertising in that time across various platforms. Through audience targeting and first party data, online display advertising has finally caught up to search in terms of ROI and performance. We can help you set up your campaigns and get you started down the path of growing your business whether it is Google Adwords, Facebook, Instagram or Pinterest.
Website Monetization
Publisher side CPM's and revenue are steadily declining but advertisers are spending more money online than ever before. How is that possible? Programmatic eco systems and automation has led to efficiency and scale but at what cost to publishers? Fraud is rampant which has lowered buyer confidence and budgets. Unrealistic metrics such as viewability have reduced the perceived value of an impression. Privacy measures such as GDPR have also negatively affected revenue for publishers. Lastly, user behavior has shifted to mobile devices which is more difficult to monetize than desktop. We can help you with these various pain points and ensure that you are maximizing the available opportunities for maintaining and growing your ad revenue.